The Wild Blogger
On June 11, the Federal Communication Commission (FCC) dismantled rules regulating the businesses that connect consumers to the internet. One of the biggest questions being asked within the vaping industry right now is this: How will the FCC’s net neutrality regulation rollback affect us?
The short answer is we have no idea. Many reports about the potential effects are speculative, worst-case scenarios and fears of what might happen. But that’s not a reason to disregard the concerns, it’s more important than ever to be aware of what might happen.
A large part of the vaping industry is made up of small and medium sized businesses. Without net neutrality, it is conceivable that large corporations with deep pockets (such as Big Tobacco) could convince internet service providers (ISPs) to make it more difficult for small businesses to get internet access. This would create an uneven playing field and enable corporations to dictate what you can see, and how fast you can see it.
What is Net Neutrality?
Net neutrality is the idea that internet traffic should be treated equally no matter what you’re using the internet for, whether you’re reading news, posting on social media, or streaming movies net neutrality ensured that Internet Service Providers (ISP) couldn’t favor certain content over others or prevent you from accessing sites based on ideological or political beliefs. It also ensured that ISPs could not force individuals or businesses to pay more to access the Internet at high speeds.
How? ISPs could adjust website delivery speeds to different types of customers and charge increased fees for those customers to regain the speeds they’ve been getting in the past. Critics of the FCC’s decision say that ISPs could create “fast lanes” for companies willing to pay more or put caps and blocks in place to prevent customers from accessing certain sites that require additional fees to unlock.
Proponents would argue that if an ISP throttled data and bandwidth while charging extra fees to remove the blocks, customers would simply take their business to another company. A good idea in theory but anyone who has moved to a new home or apartment knows how limited ISP options can often be in certain areas, and businesses face the same potential issues if they are limited to a single ISP due to their geographical location.
The importance of the open flow of data goes both ways for a small business. Being able to access the internet is vital, but even more vital is that their customers are able to access their site and data. If customers experience delays in loading times for a website, chances are high they may turn elsewhere. One of two people expect a page to load in less than two seconds, and 53% of abandoned website visits are mobile sites that take more than three second to load, according to a study by Google subsidiary DoubleClick.
So, with all that in mind, consider this question: What happens if “Big Tobacco” decides to leverage its influence on ISPs to help hinder vape companies’ ability to do business?
Does that sound paranoid, possibly borderline Orwellian? To most ears, probably so. Net neutrality was designed to ensure that internet service providers enable access to all content and applications regardless of the source, and without favoring or blocking particular products or websites. With it gone, concerns about what could occur are warranted.
Again, it’s important to remember this is speculative, but discussion and consideration of these potential issues are important. Small and medium sized businesses are often experts at being nimble and adapting to an ever-changing market, but losing their access to the e-commerce world would cripple many. No one wins - not business or customers - if people can’t meet for the open exchange of money for good and services.
Love is in the air at VapeWild! We’re taking it old school, so you can find your love connection or at least get “boo’d up” this Summer.2018 dating apps thrive off selling you a dream. Are we really supposed to believe that we can find the perfect match in the palm of our hands by [...]
Nic salts are becoming more popular and picking the perfect nic salt device or pod mod for you can be tricky. When choosing a pod mod there are a few things vapers look for and we will go over four of them to help you make the best choice for you.If you would like to [...]
By now, the whole nation has heard of the flavor ban imposed on all flavored tobacco products sold in San Francisco. In perhaps the most shocking piece of local legislation in the vaping industry to date, San Franciscans approved a sweeping flavor ban regulation with 68% approving the ban. The ban prohibits the sale of [...]
At VapeWild, we like to say that we are serious about vaping and not much else. And that’s a true testimony to how we run our day-to-day activities.VapeWild started as three poker players’ dream to redefine society’s concepts of vaping. Our fun-loving company has always been very serious about certain aspects of the vaping industry [...]
Maybe you’re new to vaping or maybe you’ve been in the game for awhile. Whatever the case, everyone will eventually need one important question answered: What’s the difference between a variable mod and a mechanical mod?If you’re expecting a long-winded and complicated answer with all sorts of vaping lingo and technical terms, you’re probably going [...]
There comes a time when you’re sitting at home on a Thursday night, chucking clouds into the empty corners of your living room, when you think to yourself, “Hey, maybe I should try to learn some vape tricks, just for the hell of it right?!” This sudden spurt of motivation then leads you to YouTube, [...]
Nicotine salts, more commonly called nic salts, are a recent addition to the ever-evolving world of vaping. While they’re not super complicated, it’s very likely that vapers of all experience levels will have questions about nic salts.What are they? Are they safe? Could they help me quit smoking? We’re here to answer some of the [...]
We all know that vaping outside of our usual comfort zones brings about stares, jeers, sneers, and inevitable questions. Some are unwarranted, some are downright rude, and we even get the occasional curious observer that’s looking to quit smoking but doesn’t know where or how to start. No matter who they come from, our goal [...]
There’s never been a more important time to get involved with vaping advocacy. With the Cole-Bishop Amendment failing to get included in the latest Congressional spending bill, we’re redoubling our efforts for the next push leading towards the next spending bill later this year.Getting involved can be a little intimidating, but the good news is [...]