National Vaping Day - August 8th

Vapers around the country celebrate National Vaping Day on August 8, the anniversary of the date the FDA deeming regulations on e-cigarettes came into effect. This day is marked by advocacy efforts and a renewed sense of community throughout the industry.

National Vaping Day

VapeWild’s Goal

VapeWild is participating in National Vaping Day to raise awareness, to change the public perception of vaping, and to raise money for advocacy efforts. We’ll need your help to make the biggest impact.

Goal #1: Change Public Perception

Vaping is widely regarded in a negative light due to misleading studies, inflammatory media, and immoral companies targeting children. As vapers, we know that vaping is worth saving and has helped millions of people make the switch from combustible cigarettes. Changing the public perception will help facilitate change in regulations.


We need your help to do this.

Vape companies can’t tell people the full scope of the positive impact vaping has due to regulation, but they can’t stop YOU!

We’re Asking YOU to Tell Your Story

On August 8, 2018, we’re asking you to go to social media and tell the story of how vaping has affected your life.

  1. Tell Your Story: Write a post about how vaping has affected your life and how much you believe it can affect others.
  2. Hashtag: Use the Hashtags #Nationalvapingday and #VapeWildFights so anyone interested can look up all of the stories vapers have to tell (The FDA has also expressed interest in public comments on vaping).
  3. Link: Link to this blog so readers can find out how they can participate in National Vaping Day
     and read about the impact of current FDA regulations on the industry that is so important to us.
  4. Share: Share your story on any and all social media channels. Share it to Facebook groups, tweet it at your congressman - share it far and wide, because the more eyes that see it, the more impact it will have.


Goal #2: Raise Money for Advocacy Efforts

There are organizations on the front line of the fight for your right to vape. Without these organizations, companies like VapeWild would not have survived this far. The battle for our rights to vape is not cheap by any means and donations help facilitate actions taken to give the vape industry a chance to survive and thrive.

We need your help to fund them.

VapeWild makes regular donations to advocacy efforts but we could always do more, especially if we come together, customers and company, to make the biggest impact.

We’re Asking You to Donate

On August 8, 2018, we’re going to open up donations through product purchases and direct donations through These donations will help our prefered advocacy organization, the Vapor Technology Association (VTA), continue the battle for the vape industry.

There are 2 easy ways to donate:

  1. VapeWild E-Liquid Purchases: 20% of all VapeWild E-liquid purchases on August 8, 2018 will go to the fight for your right to vape through the VTA
  2. Direct Donations: On August 8, we will open up donations to the VTA through

About FDA Deeming Regulation

The Beginning of Regulation

The U.S. Food and Drug Administration (FDA) began regulating e-liquids and Electronic Nicotine Delivery Systems (ENDS) as tobacco products on August 8, 2016 under a regulation known as the Deeming Rule. While the Deeming Rule contained product requirements in the interest of public health, it also substantially hindered the innovation and development of the vaping industry. The FDA also gave us an assurance that even more regulations were on the way.

After August 8, 2016, no new products were allowed on the market without being registered and authorized to be marketed by the FDA. In addition, any product on the market after February 2007 - essentially 99% of all vapor products - would need need to go through the Pre-Market Tobacco Application (PMTA).

The issues with receiving marketing authorization from the FDA are the exorbitant price tag and man-hours the FDA requires for a product to go through the PMTA . High costs may come from needing to conduct original research and testing to inform the application, as well as staff time spent compiling it. The FDA has estimated the cost of a PMTA in the low to mid hundreds of thousands of dollars (around $117,000 to around $466,000).

The FDA initially ruled that manufacturers had two years to submit a PMTA. This would have essentially put all small to mid sized vape businesses completely out of business. You may be thinking right now, “Then how are VapeWild and hundreds of other vape companies still in business?” The answer to this came in July of 2017, finally, the vape industry got some good news.

Regulation Delay

On July 28th, 2017, almost a year after initial regulations, the FDA had a press release and vape companies, advocacy organizations, and especially e-cigarettes users could finally take a deep breath. The PMTA submission deadline was pushed back to August 8, 2022 for vapor products that were on the market as of August 8, 2016., and the FDA was willing to listen to the people these regulations affect, the vapers. (EDIT: This date has now changed due to a court ruling to May 12th 2020)

“The FDA is committed to encouraging innovations that have the potential to make a notable public health difference and inform policies and efforts that will best protect kids and help smokers quit cigarettes. To make this effort successful, the agency intends to extend timelines to submit tobacco product review applications for newly regulated tobacco products that were on the market as of Aug. 8, 2016. ...applications for non-combustible products such as ENDS or e-cigarettes would be submitted by Aug. 8, 2022.”

Quote from the FDA Press Release: FDA announces comprehensive regulatory plan to shift trajectory of tobacco-related disease, death

This opportunity was facilitated by advocacy organizations like the VTA who were persistent in making changes and helping the FDA realize there is more to vaping.

Although this was great news, it is basically just a stay of execution. Our future is still in jeopardy.

The Future of the Vape Industry

The future of the vape industry relies on all vapers, vape companies, and advocacy organizations. So during this time we need to step up and let the FDA, Congress, & the non-vaping public know what vaping really is and how much of a positive impact it can have on this nation’s people.

This four-year extension is not a time to sit back and relax, and that’s why we’re celebrating National Vaping Day. Hope you’ll participate with us.

Posted by Lacey on Jul 27th 2018

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